Principles of Design

The Principles of Design suggest effective and pleasing ways to arrange text and graphics on the page as well as the arrangement of individual elements within illustration, logos, and the overall design of a document or web site. Colour plays a vital part in design. As with your art work, good design utilizes the principles of:

Balance
Balance, one the principles of design for page layout, is the process of arranging components of a page that distributes the visual weight of the piece to achieve a specific look or feel.

Proximity

Grouping like objects and separating unlike elements is using proximity in design to show relationships and importance.

Alignment

Alignment brings order to chaos and can make a layout easier to read. See examples of alignment and ways to implement alignment.

Repetition
Definitions and examples of how to achieve consistency and unity in design and its importance.

Contrast
How to achieve contrast in your design and page layout and why it's important.

White Space
Put white space into your design to give it some breathing room and make it less cramped, confusing, or overwhelming.

Gestalt Principles
"The sum of the whole is greater than its parts" is the idea behind the principle of gestalt. It's the perception of a composition as a whole. While each of the individual parts have meaning on their own, taken together, the meaning may change. Our perception of the piece is based on our understanding of all the bits and pieces working in unison.