| Designing for a client
The most important part of the design process is communicating
with your client. You need to be a great listener and then be a very clear
communicator. If the client isn't happy, you don't get the job.
- Design has a purpose. It explains how to serve a client's interests, how to communicate to an audience,
and how to convey information.
- Design is a process. It starts from general information
gathering to planning to creation. At all times there is constant evaluation.
- Design is also informational. It visually defines specific
examples such as charts, etc. Design is a visual language that uses pictures
to give meaning to content.
- Design communicates ideas. It defines functions, and concepts
to specific audiences such as age groups, geographic locations, income levels,
gender, age groups, etc.
- Design introduces qualities of colour.
- Design leads the viewer's eye. Generally, a designer divides
a composition by reads. What do they read first, second, third, and so on?
- Design also follows principles such as alignment, balance, contrast, proximity, repetition and space
- Design includes elements : the use of type, images and colour.
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