DESIGN: Design your Logo
Make sure your logo stands out from your competitors’.

YOU SHOULD DRAW YOUR LOGOS IN PENCIL DURING THE DESIGN STAGE.

During the design stage you are going to create Logos that reflect your personality and interests.

  1. Start with a signature style logo. Draw two or three different signature logos. Write your name. Use the examples here and here to help you.
  2. Write a list of words that describe you. These will be used when you create your designs in question 3.
  3. Now try to design some mark style logos that describe you. Use the words you created earlier to help. You need at least three. Examples here.
  4. Finally create some wordmark logos. Again at least three. Examples here.

How are you going to evaluate the success of your logos?

  1. Create a test to evaluate your logos using the design specifications set out in your investigation.

 Example - Dont just copy, be original
Specification point
Design 1
Design 2
Design 3
It will identify me      
It will have simple lines      
It will have simple colour      
It will be designed using Adobe Illustrator      
complete the table using your own design specification      

0 = No

1= poor

2= ok

3= good

4= excellent

The winning design for my logo is......  

 

 

  1. Evaluate your 3 best logo designs logos by using your test (a table like the one above). For example you may have said that your logo must have bold colours. Look at your designs, give high marks to the designs with bold colours and low marks for those without. Repeat for each of your specification points.
  2. Using your evaluation select one design which your tests show is the most successful at meeting your design specifications.  Explain your choice by discussing how and why it best fits your design brief
  3. Create a detailed drawing of your final product design (This should show the materials you want to use and should include the scale)
a a a a  
         

 

design

 

0

The student does not reach a standard described by any of the descriptors given below.

1-2

You have drawn one design, and made some attempt to compare this against the design specification.

3-4

You have drawn a few (2 -4) designs. You have selected one design and provided a detailed drawing of your final product. You have evaluated this against the design specification.

5-6

You have drawn a range of designs (2-3 of each type of logo). You have evaluated at least three designs against the design specification. You have included a detailed drawing of your final design and have used the results of testing in order to justify your choice.

 

Investigate Design Plan Create Evaluate